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Square Enix to start new company with Xavel
05.29.06, 22:53:33
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Post #1 (permalink) |
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Taken from front page: http://www.ffrepublic.com/news/Squar...-with-Xavel-31
Square Enix announced this week that it is partnering with Xavel Media Group to form the company "Style Walker". The aim of this new company is, essentially, to sell clothes to women.
Xavel's game is to advertise its e-commerce site, "Girlswalker" (http://www.girlswalker.com) on every e-mail magazine it distributes. The idea is that readers will click on the link in the e-mag and browse Xavel's online shop. And apparently it works, because the company posted sales of $21 million last year.
In this new joint venture, Xavel will be making use of the "Avatar Engine", developed by Square Enix, to pipe advertisements into people's mobile phones. They plan to target female mobile users ages 20-34, and aim to have 50,000 registered users of Style Walker's SNS (Social Networking Service) by the end of their first year.
The basic idea is that the Avatar Engine will display ads for Xavel's partner's fashion brands while they are using Style Walker's SNS service. Registraion will be free, and the service will offer not only shopping, but an online community.
Source: ItMedia, Square-Enix.com, OJR.org |
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Last edited by Kionae : 05.29.06 at 22:56:00.
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